What is Digital Marketing? Its Course, Career, and Salary

Digital marketing means promoting products and services through the internet.

It uses platforms like Google, social media, email, and websites.

This field offers good job opportunities and salary.

Compared to old methods of marketing, digital marketing helps you reach more people, target the right audience, and track results easily.

We all know that today is the digital age. So, if you don’t know what digital marketing is, you might fall behind others. Digital marketing is a great way to promote your products. With its help, companies can connect with the right customers quickly.

That’s why I thought, why not share complete and easy information about digital marketing with you—so you can also understand this new concept clearly. So let’s not wait any longer and learn what digital marketing is and how it works.

What is Digital Marketing ?

Digital Marketing is a way of promoting products or services using the internet and electronic devices. It includes tools like search engines, websites, social media, emails, and mobile apps to connect with people.

The term “Digital Marketing” is made up of two words: Digital, which means online or internet-based, and Marketing, which means promoting or advertising something. So, digital marketing simply means using the internet to advertise products or services, which is different from old-fashioned methods like newspapers or TV ads.

In digital marketing, marketers create different types of ads or promotions to sell a company’s products. They also test these promotions to see what works best. By studying the results, they understand what people like and what they don’t.

They also need to find out what people look at the most, what grabs their attention, and what things make them want to buy a product.

To run these digital campaigns, they use different digital tools like mobile messages, mobile apps, podcasts, electronic billboards, and radio channels.

So, what I mean is that Digital Marketing is like a big cover that includes all our online activities. In this digital method, platforms like Google Search, social media, email, and different websites are mainly used to reach and connect with more and more people.

How much salary you get in digital marketing depends on the type of work you do. Based on your role, you can earn between ₹16,000 and ₹85,000 per month. The table below gives an approximate idea of the salary for different positions.

Here is a simple version of the salary information for different digital marketing jobs:

Digital Marketing Manager – earns around ₹50,000 to ₹67,000 per month

Digital Marketing Specialist – earns around ₹20,000 to ₹25,000 per month

PPC (Pay Per Click) Analyst – earns around ₹25,000 to ₹45,000 per month

SEO (Search Engine Optimization) Specialist – earns around ₹16,000 to ₹50,000 per month

Social Media Marketer – earns around ₹20,000 to ₹40,000 per month

Content Marketer – earns around ₹16,000 to ₹85,000 per month

These are just average figures and can vary depending on skills, experience, and the company.

Why is Digital Marketing important?

Today, digital marketing is very important because digital media is easily available to everyone. People can get information from many sources like the internet, websites, or social media. They can find out anything, anytime, from anywhere. That’s why reaching people through digital marketing has become a smart and effective way for businesses.

Now the old days are gone when people only got updates through text messages and saw only what companies showed them. Today, digital media is growing fast, and people use it for entertainment, news, shopping, and talking to others. Now, customers don’t just listen to what companies say — they check things themselves, compare products, read reviews, and make smart decisions.

Today, people want to connect with brands they can trust. They prefer companies that understand what they need and show them useful products they might actually buy. They don’t like fake or flashy advertising. They want honest brands that meet their expectations.

Here are some important things and methods used in digital marketing that you might already know:

Your website
Articles or blog posts
Ebooks and detailed guides
Charts and images with information (infographics)
Tools that users can interact with
Social media platforms (like Facebook, LinkedIn, Twitter, Instagram, etc.)
Online publicity (such as news articles, social media shares, and customer reviews)
Online catalogs or brochures
Brand items (like logos, font styles, etc.)

These are all part of digital marketing and help promote a business online.

Types of Digital Marketing

There are many ways to do digital marketing online. Here are some common types:

Search Engine Optimization (SEO)

This helps improve your website so it appears higher in search results and gets free (organic) visitors from search engines like Google.

Social Media Marketing

Promoting your brand and content on platforms like Facebook, Instagram, and Twitter to increase awareness, website visits, and sales leads.

Email Marketing

Sending emails to people to share offers, updates, or event info, and to stay connected with customers.

Video Marketing

Using videos to show your product or service, mostly on YouTube or other platforms. It’s an easy and popular way to reach a lot of people.

Affiliate Marketing

Promoting other people’s products on your website. If someone buys through your link, you earn a commission.

Pay-Per-Click (PPC)

Paid ads where you only pay when someone clicks on your ad. Google Ads is a common example.

Content Marketing

Creating helpful articles, videos, and other content to attract and keep customers, and grow your business.

Inbound Marketing

A method where you attract customers using useful content and help guide them from visitor to buyer.

Native Advertising

Ads that look like normal website content. For example, sponsored posts on BuzzFeed that don’t look like regular ads.

Marketing Automation

Using tools and software to automatically send emails, post on social media, and handle other repeated marketing tasks.

Online PR (Public Relations)

Getting your brand featured in online news, blogs, or websites. It’s like traditional PR but done on the internet.

Career in Digital Marketing

Digital marketing can be used in any type of business or industry. No matter what product or service your company offers, digital marketing helps you understand your customers, know what they need, and create online content that matches their interests.

For B2B (Business to Business)

If your company sells to other businesses, then your main focus in digital marketing will be to generate leads (business contacts). After that, a salesperson will usually follow up with those leads.

For B2C (Business to Consumer)

If your company sells directly to customers, your digital marketing goal is to attract more people to your website and convert them into customers—without needing a salesperson to contact them directly.

Benefits of Digital Marketing

Digital marketing has many advantages over traditional offline marketing. The biggest benefit is that you can see the results immediately and clearly. You can also earn a lot of money through digital marketing.

For example, if you advertise in a newspaper, it’s hard to know how many people actually saw your ad. But with digital marketing, you can track everything in real time.

Why Digital Marketing is Easier and More Effective

Digital marketing makes it easy to track and understand how your ads are working. Let’s look at a few simple examples:

Website Traffic

With digital marketing, you can easily find out how many people have seen your ads or visited your website. You can use tools like Google Analytics to track where the traffic is coming from and which platforms are giving you the best results.

Content Performance and Leads

Imagine you print brochures and send them to people’s homes. You won’t know how many people opened or read them. But if you upload the same brochure on a website, you can track how many people viewed or downloaded it. So, it’s easier to measure results online.

Attribution Modeling

This is a method that helps you track what your customer does before buying something. It tells you how people are researching your product and what influences their decision. This helps you understand which part of your marketing is working and where you need to improve. It can also help increase your sales.

What Did You Learn Today?

I hope you understood everything about digital marketing from this article.

I request you to share this information with your friends, family, and others so that more people can learn about it and benefit from it.

Your support helps me bring more helpful content like this to you in the future.

I always try my best to help my readers. If you have any questions or doubts, feel free to ask me. I will do my best to answer and help you.

Also, tell me in the comments how you liked this article on digital marketing. Your thoughts will help me learn and improve even more.